Following the unanimous vote by Welsh Assembly members to pass the Violence Against Women, Domestic Abuse and Sexual Violence (Wales) Bill on March 10th, the Welsh Government will launch a further campaign on March 16th.
The new ‘Cross the Line’ campaign will aim to highlight the various signs of domestic abuse. There are various misconceptions about what qualifies as domestic abuse, and people will often tolerate unacceptable behaviour because they believe it to be safe or normal. The new campaign hopes to make significant progress in combating these misconceptions and increase people’s awareness and understanding of domestic abuse.
Through digital media and TV the “Cross the Line” campaign will ask people to look at two different scenarios and then identify where the line between healthy and controlling behaviour is crossed.
The TV adverts will begin to air on ITV Wales and S4C on Monday March 16th, and will demonstrate the difference between healthy behaviour, and behaviour that should not be acceptable in a healthy relationship. Interactive versions of the adverts will also be available online, where viewers will be asked to click at the point they feel the behaviour in the video becomes unacceptable.
Not only will this campaign shine a light on the signs of domestic abuse and help people to recognise these signs among their family or friends, but it will also provide a level of education that will be extremely beneficial to people of all ages, and help them to keep themselves safer.
If you are affected by these films and adverts in any way, or need help or guidance about issues they address, you can call Calan DVS on 01639 633580 in Neath Port Talbot and 01874 625146 in Powys. You can also call the All Wales Domestic Abuse and Sexual Violence Helpline on 0808 8010800. However, if you are unsafe, always call 999 immediately.